Warning: The Mobile Apocalypse Is Coming. Be Prepared.
Over half of all internet searches are now done from mobile devices. A significant portion of your potential customers are using their smart phones, iPads and tablets to search for your products and...
View ArticleThe $433,386.04 Online Advertising Secret
I’m sure you know that Google Adwords is one of the best methods of online advertising to drive traffic to your website. You may have tried AdWords yourself, or paid someone else to do it for you....
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When Is A Website Worse Than Useless?
I review potential clients’ websites to discover why they don’t work. It’s a great way to introduce business owners to the Worry Free Marketing process for website creation. By our company standards, a...
View ArticleVoted “Best in Value” Digital Marketing Company in St. Louis
Over the past few months we have won two awards and the credit goes to you: our customers, strategic partners and friends in business. Thank you so much, we are grateful. Being the only digital...
View ArticleEffective Website Design: How to Achieve Positive Impact
To map out the path to positive impact from website design, one must first answer the question: What is the purpose of a website? Ask 20 business owners and marketers, you’re likely to get 20 different...
View ArticleA Three Step Growth Algorithm For Startups & Small Business
As business owners, our primary goal is to create a highly desirable product or service that our clients love. But in this society, it isn’t enough to be loved. We must also get paid. Our deliverables...
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It’s Time for a Website Analysis
Chad Lane & Matt D’Rion, Your Digital Marketing Geniuses (And also small business owners like you) If you haven’t yet taken advantage of our free website analysis, Chad and I would like a chance...
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Understanding Google Adwords
This is an internal memo recently created by a partner to our AdWords team regarding AdWords and pay-per-click advertising. We’re issuing this as a blog as it is of general interest to anyone who...
View ArticleCopywriting and Viewpoint
Improve your content by incorporating these cornerstones of good copywriting – originally written by Chad Lane for Worry Free copywriters. Worry Free Marketing started as a partnership of a techie...
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How to Find Out if Your SEO Provider is an SEO Bully
Recently in an email, I discussed the concept of an “SEO Bully.” This is a person or marketing firm that offers “SEO Services” that are black hat techniques – or worse – nothing at all. I’ve...
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6 Ways to Succeed or Fail in Digital Marketing for Your Business
A couple of years ago, I was a guest on Small Biz Radio here in St. Louis and the hosts asked me for the most common marketing mistakes businesses make. They also wanted to know what are the most...
View ArticleFive Signs Your Website Needs a Refresh
A website refresh is an update in the look and functionality of your site while leaving the core information intact. It’s important to refresh your site periodically so that it performs well for you....
View ArticleDemystifying SEO for Small Business
Demystifying SEO for Small Business by Chad Lane, Co-Founder and Chief Strategy Officer SEO. You’ve heard of it. It’s certainly a popular buzzword. So what is it? SEO is short for the term search...
View ArticleClose More High-Ticket Sales with CRM
Convert More Leads to Sales with Marketing Automation and CRM by Matt D’Rion, Founder and CEO We sometimes find that businesses lack a complete picture of customer relationship management systems and...
View ArticleGrow Your Company with Strategic Marketing Analysis
Grow Your Company with Strategic Marketing Analysis by Chad Lane, Co-Founder and Chief Strategy Officer One of the most vital services I offer my clients is a strategic marketing analysis. This...
View ArticleThe Key to Effective Small Business Marketing
The Key to Effective Small Business Marketing By Chad Lane, Co-Founder and Chief Strategy Officer We’ve all seen the marketing world turned on its head in the last couple of decades. We have entirely...
View ArticleWhy Your Website Should Mirror Your Sales Pattern
Real-World Case Study: Why Your Website Should Mirror Your Offline Sales Pattern by Chad Lane, Co-Founder and Chief Strategy Officer. After working with many clients on both their marketing and their...
View ArticleDigital Marketing Successes
Digital Marketing Successes by Chad Lane and Matt D’Rion As we complete our first decade of operation, we invited three of our clients on camera so we could share their story of success with you. This...
View ArticleWhy Every Small Business Should Blog
Why Every Small Business Should Blog by Chad Lane, Co-Founder and Chief Strategy Officer If your company website lacks a blog, I urge you to add one. In my experience, a good blog generates enough...
View ArticlePay-Per-Click Advertising Explained
Pay-Per-Click Advertising Explained by Chad Lane, Co-Founder and Chief Strategy Officer I have a confession to make: I buy things online all the time. Almost daily. It’s not uncommon for a Facebook ad...
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